Well, this has been the question of ages – How To Engage With Readers! This question never gets old and interestingly, the answer to this question is too never completed. As, with the passage of time more and more points gets added to this ageless question. Now, if you are an author or a writer with your literary works out there for the world to read then you are bound to find out ways to connect with more and more readers. Sometimes you might have found readers for your writings while at times you might have face, some struggles too!
Anyways, these are all just the parts and parcel of being a writer or an author, so you need not to worry very much. Moreover, here in this write-up we are going to discuss some very simple ways of engaging with the readers. To sum up the whole discussion with one simple statement, I would say that to engage more readers you need to tell your readers a story. It is all about the appeal that you can make through your story that will convince the readers to come and check out your literary creations.
However, the main game for the writers and authors is that how their story or their voice will reach to the readers! Therefore, in the order to reach the readers, here are you methods that will help to form an engagement with the readers –
1) Use Twitter: Twitter has often been described as a giant cocktail party and to some extent that is true. There is certainly a lot of chatter there. Every once in a while, though there is a memorable conversation that reminds everyone why it is worth showing up to the party. We are all drawn toward those types of conversations and the people who have them. That is when engagement happens, connections are forged and the power of social media reveals itself. However, how as an author do you start those types of conversations especially with strangers, as that is the only way for you to draw people toward your work without feeling like a salesperson!
2) Use Bublish: At Bublish, our answer to those questions is share a book bubble! Bublish is the award winning book-marketing platform that helps authors reach, engage and grow their audience. Well, if you are wondering that how book bubbles can help authors, then the answer is right below –
• Start meaningful conversations with readers. The stories you tell in your bubbles’ author insights are great conversation starters. Readers can even comment or ask questions using the Facebook comments right in your bubbles!
• Effortlessly build an author brand. Book bubbles are designed to make personal branding easy. Not only do they include your photo and bio, but also they allow you to speak directly to readers about your book through the author insight. There is a lot of noise in the book marketplace right now. If you want to rise above it, you have to show readers you are professional and care about the craft of riding. In addition, when you share your stories and connect them to your books, you are building your author brand.
• Improve SEO. Each bubble travels with a set of keywords you select. Each time you share your book bubbles, you allow search engines to find you and your book(s) more easily. Since book bubbles are social content, they are highly ranked by search algorithms!
• Get more social followers and website visitors. The first thing authors tell us when they start creating and sharing book bubbles is that the number of readers following them on their social channels starts going up as well as the visits to their websites. Why? For all the reasons that have already been mentioned.
Being an author in today’s crowded, social book marketplace may have its challenges, but there has never been more opportunity to talk directly to readers. We hope you will check out Bublish and see how book bubbles can help you find, engage and grow your audience!
Written By NEEL PREET – Author of the Books, Voice From The East (2016); Journey With Time Place And Circumstances (2018) & Indian Defence Files (2021).
