Public relations is an ever-evolving field that plays a crucial role in shaping brand identity and communication strategies. Devesh Purohit, a distinguished PR & Image Consultant and Social Scientist, brings his extensive expertise to the forefront with the release of his book, Public Relations: Craft, Compose and Cultivate Communication, A PR Think Tank for the C Suite and Change Makers.
This book serves as a comprehensive guide for leaders looking to navigate the complexities of public relations and brand building. With a focus on developing a PR mindset, Purohit introduces readers to the Legacy Matrix IP—a strategic framework designed to help professionals establish and sustain a lasting legacy. By breaking down essential aspects of communication, reputation management, and strategic storytelling, the book empowers readers with actionable insights to enhance their PR strategies.
With over a decade of experience in PR and Communications, Purohit draws from real-world examples and industry-tested methodologies to offer a fresh perspective on the field. His approach is designed not only for PR professionals but also for business leaders, entrepreneurs, and change-makers aiming to cultivate impactful narratives in today’s dynamic media landscape.
The author’s impressive credentials further reinforce the value of his insights. A Gold Medallist in MAPR from Hinduja College, Mumbai, Purohit has consistently demonstrated excellence in content strategy, PR planning, campaign development, and stakeholder management. His expertise has earned him the prestigious Chanakya Awards 2024 by the Public Relations Council of India, recognizing his contributions to the field.
Public Relations: Craft, Compose and Cultivate Communication is more than just a book—it is a strategic companion for professionals seeking to master the art of communication. Whether you are an industry veteran or a newcomer, Purohit’s work promises to refine your PR approach and elevate your brand’s narrative.
The book is now available for readers looking to gain a deeper understanding of public relations and the power of strategic communication. Don’t miss the opportunity to learn from one of the industry’s finest minds!
