As difficult as it is to attain education from an institution that is of quality and recognition, it is equally tricky for the institution to reach its valued learners and ensure that they are able to know about them. In the tech-savvy world where everything is available with a click as a perk of smart technology, the concept of education has remained the same yet evolved in some way. However, like every entity, schools also require the kind of circulation of the message of their existence and the quality of education they part in. In a fiercely competitive education environment where the number of schools is expanding year and year out, the strategy to reach students and parents depends on the strategy taken with the guidance of experts. The one of its kind book, “Don’t Build Your School Brand Without Us” by Rakesh Gupta and Sumit Handa breaks ground with its ideas that have not only been tried and tested but will also guarantee further promotions.
As the name of the book suggests, “Don’t Build Your School Brand Without Us” is about building the name of a school as a brand that promotes quality education, imparts significant skills for the lives of students, and insists on maintaining the same quality in the long run. Through their series of examples and experiences, the authors demonstrate the significance of spreading the name of the school with the right strategies in order to reach more people. Through its series of 9 chapters and a series of exercises, the author makes the book an interactive learning experience and a teaching lesson for the readers. Even though the idea may not sound entirely familiar to the average Indian audience, yet, the innovative ideas that the authors share become the USP of the book and ensure that it is received with equal warmth.
“Don’t Build Your School Brand Without Us” demonstrates that school branding can provide numerous benefits for schools and educational institutions. It shares the idea that by creating a strong brand image and reputation, schools can increase their visibility and attract more students. Moreover, a well-established brand can also help build a sense of community and pride among students, faculty, and alumni. In addition, a clear brand identity can make it easier for schools to communicate their mission, values, and unique offerings, which can lead to better differentiation from competitors and increased stakeholder loyalty. Ultimately, a successful school brand can result in improved enrollment and funding, as well as a more positive perception of the school in the wider community.
While the central idea of any educational body is to impart education to its pupils, it also requires constant growth which is possible through the strategies shared in “Don’t Build Your School Brand Without Us.” Interactive exercises in books can play a significant role in enhancing the learning experience. These exercises allow the readers to actively engage with the material, apply their knowledge, and reinforce their understanding of the concepts being taught and shared in the chapters. These exercises also provide opportunities for the readers to develop critical thinking, problem-solving, and decision-making skills, which are essential life skills. At the same time, they also help them in understanding the practicality of the concepts and their validity on a larger level. Additionally, the interactive exercises in “Don’t Build Your School Brand Without Us” can help to keep students focused, motivated, and interested in the subject matter, particularly for those who learn better through hands-on activities. Furthermore, interactive exercises in books can make the learning process more memorable and effective by providing a tangible way for students to demonstrate their mastery of the material. Overall, the inclusion of interactive exercises in books can help students to better retain the information shared and feel more confident in the ideas that the authors write about.
In that sense, “Don’t Build Your School Brand Without Us” assumes larger proportions and does not remain restricted to being a book being merely about redefining the identity of a school or educational institution. The validity of the ideas of the book is also at an individual level as a person can read it to build on their profile and improve themselves. This is further aided by the language that has been used in the book. It is easy, and simple to understand, and the presence of exercises keeps the mind equally involved and engaged throughout. This book is recommended to school owners, aspirers, budding entrepreneurs, and people who are looking to see how ideas from two different worlds blend into one and come together on the platform of “Don’t Build Your School Brand Without Us.” Hence, this book is recommended to all readers interested in exploring a unique concept that is explained in a short, concise, and easy to understand approach.
