The Beginning — Mad Men of Nu Way Advertising is a powerful and inspiring tribute by Sharanjit Thind Singh to all entrepreneurs and their families who dare to dream big, take risks, and persevere through challenges.
This remarkable book takes readers into the heart of entrepreneurship, showcasing the resilience, sleepless nights, financial sacrifices, and unwavering support that go into building a business from the ground up. Based on real-life experiences—with some names and locations altered—The Beginning chronicles the journey of Nu Way Advertising, a company founded on one simple yet powerful principle: the customer comes first.
Long before industry giants like Amazon and Apple popularized customer-centric approaches, Nu Way Advertising was practicing it every day. The agency’s commitment to understanding client needs, solving complex problems, and delivering beyond expectations resulted in long-lasting relationships and remarkable success stories.
One such story highlights how a rejected client campaign was reimagined and rebranded, transforming a $60,000 yearly client into a million-dollar account. In another instance, when a telecom client faced financial challenges, Nu Way Advertising continued working without media commissions — a bold decision that eventually earned trust and direct partnerships with media houses.
Through these examples, Sharanjit Thind Singh illustrates that success is not about shortcuts but about persistence, creative problem-solving, and putting people first. Customers are not mere numbers — they are the foundation on which businesses thrive.
The Beginning — Mad Men of Nu Way Advertising is a journey of passion, mistakes, learning, and triumph. It’s a must-read for aspiring entrepreneurs, business professionals, and anyone seeking inspiration to build something meaningful.
