In the last few years, we have seen a trend of Grand Events taking place in India, be it the IPL or the Commonwealth Games, well these high scale events requires internal as well as external management and this has led to the starting up of several event management companies across the country. However, this does not at all mean that event management skills and expertise are required only in the grand level events. Even a small birthday party in the society’s community hall or a farewell party in the college’s very own campus too requires event management.
So, what is Event Management? Event Management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
Well, the Event Management Companies usually has a lot on their hands at any given point of time. A reputed company would have hundreds of events to plan-out and organize. However, primarily, if you look in the primary role of these companies, then you would realize that it is based on simpler terms on what they have to provide. Each service that they provide differs from one company to another. Any event that you might want a consultation, these companies are ready to help in the most effective way possible!
More or less, the event management companies, across the globe have a very similar role, when it comes to their operations’ part. Hence, without further ado, let us take a closer look at the primary roles of event management companies –
• Consultation: It all starts with a brief discussion with the client as to what they require and how they want the wedding to be put up. It may be a corporate event, birthday party, or even a wedding. Thus, deciding the nature of the event is necessary and has to be put forth with the client and understand their demands and needs as to whom they want things to be set in that particular event.
• Planning: After all the necessary information has been harnessed from the client, the planning procedure begins where all the designing and integration of ideas and changing them into reality comes into play. Corporate Event Planners typically follow this module, as it is easier to know how they can make that event a success indeed. Other than this, the marketing, social media promotion of the event based on nature, procuring of materials, and other things are obtained after brief planning and discussion with the team members.
• Conceptualization & Design: After a brief discussion, designing and changing ideas into reality is a crucial thing that these companies have to put up on the table. Wedding Event Management Company usually try to conceptualize several ideas such that it becomes a memorable affair and also incorporate the latest trends to make the event unforgettable and unique indeed.
• Coordination: To make the event a success, you might as well have to ensure that all things that were planned play out to be the way that you might have desired. Also keeping in mind that all the small stuff and details have to be in check such that surplus coordination between team members in ensuring that the event is successful is mandatory and necessary indeed.
• Execution: After everything has been planning, design, and coordinated, execution is vital. Try to bridge the gap between the weak links and create a checklist of the last-minute checks that are to be carried out. Then it is better to have a contingency plan such that if anything were to go wrong, then you can use this plan to execute the function smoothly without any hiccups.
Therefore, organizing an event is never an easy task. The above-mentioned are the primary role of an event management company. It should also to be noted that these companies have various other jobs of consulting as well. It might vary from one company to another!
Written By NEEL PREET – Author of the Books, Voice From The East (2016); Journey With Time Place And Circumstances (2018) & Indian Defence Files (2021).
