Whether we like it or not but the new reality in our present world is that Social Media is the greatest platform to create business opportunities in countless number of cases. Well, several business entities in today’s world are functioning solely through the medium of social media platforms and the even more interesting part is that these business entities are hugely profitable and are able to feed many too. Well, the rise of social media can be a boon too if one uses it judiciously and social media platforms can be a great way for many of us to rise & enhance our current position in ways that we cannot even imagine. One such social media platform can surely acts as a useful medium for authors to find perfect reading audience is Twitter!
Moreover, Twitter is making more buzz these days ever since current richest person of the world, Mr. Elon Musk has bought it. Many may like the changes that Elon Musk is making in Twitter ever since took over the Social Media Giant Company and may not like his administration at all. Nevertheless, all these changes of Elon Musk is only giving more publicity to the social media platform of Twitter and is working in a great way for the Twitter Users. Therefore, if you too are an author and you carry out your book promotional campaigns via Twitter then it can be a ‘Game Changer’ for you specially now. All you need to do is to focus on certain points, which we going to discuss in this write-up today and you surely can find some loyal readers’ base from Twitter.
Being an author, you must realize that Twitter is actually the only powerful tool to reflect your followers’ count to the world. Well, you may argue that platforms like Instagram and several others too highlights a person’s or business entity’s followers however, they are not as relevant as Twitter if you see a bigger a picture. For example, if you take the case of Instagram then you will soon realize that it is a perfect platform for displaying the pictures, but not for sharing relevant links for promotional activities as Instagram do not allow links to be shared in the caption or description. Now, if you are wondering that it is all about gaining followers on Twitter then your guess is very much accurate!
More importantly, amassing good & relevant followers is another vital step that you need to take care of upon Twitter. Although it may seem like you need to be a well-known celebrity to develop a sizable Twitter following, but there are some proven methods for gaining followers on Twitter that do not require you to be a household name. Well, here are ‘4 Vital Tips’ that can help you to find perfect reading audience on Twitter –
1) Create a List of Influencers and Authors You Want to Emulate: Following people and brands on Twitter is the easiest thing in the world to do. You simply click the button that says, Follow. We are not interested in following random, non-targeted accounts, though, so it is important to approach the process in a more finely tuned manner. You should start by making a list of the authors & experts in your field or genre. Who are the big names in your niche? What are the brands and websites that are important to people who would be interested in your books? Who are the most popular authors in your genre & sub-genre?
Why should you make such a list? Because the people who follow the names on your list are exactly the people you want to target for your Twitter following. We recommend using a spreadsheet to keep track of this list. Although it may not look like much now, your list will grow, and you are going to need to have a place to store detailed data!
2) Search Twitter: Once you have made your list, it is time to go through it from top to bottom to find your chosen influencers on Twitter. Simply type the names of authors, influencers, brands, websites, etc. into the Twitter search bar at the top of the page and take note of the results that are served.
Once you have found the Twitter accounts of the influencers you have identified, enter the URL and the number of followers into your spreadsheet. This ensures that you only have to do this legwork once. Once you have entered this data, you have created a ‘Master Key’ to unlock your future following!
3) Use Twitter’s ‘Who to Follow’ Function: When on Twitter, you will notice a box next to your feed that contains recommendations on who to follow. This is a potential goldmine! Twitter’s algorithm has selected these accounts because they are similar to yours as well as the accounts you have already followed. Go ahead and follow these accounts, but make sure you are also entering their data on your spreadsheet so you can take full advantage of them.
4) Digging Deep: Once you have identified a number of key accounts, it is time to place them under the microscope. Here is what you should look for:
- Tweet content that matches the interests of your audience
- A following from real people and an absence of obvious Bots and Scammers. Beware of eggs!
- An active presence with a regular recent activity (if the account has not tweeted since a last couple of months, for example, you can go ahead and remove it from your spreadsheet). This process takes some time and effort, but it is all worth it.
Written By NEEL PREET – Author of the Books, Voice From The East (2016); Journey With Time Place And Circumstances (2018) & Indian Defence Files (2021).
