NEW WEEKEND READS – Penguin Random House India

Some of the most powerful brands are deeply embedded in our unconscious emotions and memories.

Brands & The Brain by Arvind Sahay offers an understanding of the link between the human brain and brand management principles as well as activities. It educates the reader about brain-operating principles and their impact on how humans perceive brands. It also analyses how modern brands are created by leveraging brain functioning. In a nutshell, Brands & The Brain explains the indispensable role that the human brain plays in creating, sustaining, and rejuvenating brands.

It is scheduled to launch on 4^th April, 2022.

Millions of students graduate every year from college in India and are quickly faced with a problem- they do not have a pathway to a job or career. This is a major obstacle, not only for Text, whiteboard

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Get Job Ready by Vasu Eda is an informative pre-built career pathway to land a dream job. This book is a one stop solution that offers guidance on building important skills beyond the education provided in colleges.

From how to gain job readiness skills and experience through volunteering, internships, class projects, extracurricular activities to creating a cover letter and résumé, handling an interview, creating a LinkedIn profile, and finding a mentor, you have it all to ace your chosen career!

Based in contemporary India, The Hidden Hindu is a brilliant work of fiction that interlinks technology and Hindu mythology. Bollywood screenwriter turned author Akshat Gupta brings forth the story of Prithvi, a twenty-one-year-old searching for a mysterious aghori, Om Shashtri, who was traced more than 200 years ago before he was captured and transported to a high-tech facility on an isolated Indian island. The story proceeds to disclose the incredible revelations of the mystical aghori that could shake up the ancient beliefs of the present and alter course of the future. Readers will discover who is Om Shashtri, why he was captured, unfolding the secrets to enigmatic immortals from Hindu mythology as they follow Prithivi’s pursuit and adventures.

This is the first authorised biography of the iconic industrialist and chairman emeritus of Bajaj Auto and Bajaj Finserv, Rahul Bajaj, who passed away earlier this year at 83 years of age. Notable business historian, Gita Piramal, chronicles the transformation of India through the life story of one of most successful and visionary business legends in the country.

Bold, charismatic and ethical, Late Rahul Bajaj built Bajaj Auto, the most valuable two-wheeler company in the world, and Bajaj Finserv, a financial services powerhouse. In the age of start-ups, Gita Piramal deftly paints the portrait of a lasting legacy of the man behind ‘Hamara Bajaj’. A celebrated business leader, former parliamentarian, and an influential national icon, he symbolizes the coming of age of free India.

Rahul Bajaj: An Extraordinary Life is peppered with incomparable lessons about family, business, and public life, and about ultimately leaving an indelible mark on the fabric of society.

An enthralling narration of loss, longing, and love, Something I’m Waiting To Tell You by Shravya Bhinder takes its readers through an exciting journey along with its protagonists, Adira, and Ronnie.

Beyond the initial sparks and butterflies, love provides comfort and serenity. After nearly losing her to a terrible accident, Ronnie realizes how much he loves Adira. Something I’m Waiting To Tell You captures Ronnie going through a roller-coaster ride as he fights for his second chance with her. Heartbroken and guilty for what he has done to Adira and faced with her overprotective mother who doesn’t like him being with her, he begins his journey to win her back, with patience in his mind and hope in his heart.

Former Finance Secretary, Subhash Chandra Garg, launches his new book, titled, The $10 Trillion Dream. Published by Penguin Random House India, it provides a wide-angled and comprehensive view of the state of Indian economy and economic policy choices made and offers a bold template of policy reforms with pragmatic possibility of achieving the goal.

The $10 Trillion Dream analyses India’s macroeconomy in the light of its evolution since Independence and elaborates on the performance of the economy on macro parameters of growth, inflation, monetary management, credit management, foreign capital inflows, fiscal management, and other crucial fundamentals. Covering major sectors of the economy, such as agriculture, industry and services, the book also captures India’s progress towards becoming a digital economy. With an informative and in-depth approach, the book explores the critical policy issues that India faces today and suggests reforms for it to become a $10 Trillion economy by the mid-2030s.

A debutant’s collection of poems, Annus Horribilis is written by Avinab Datta-Areng, who has been the recipient of the Charles Pick fellowship for fiction from the University of East Anglia and the Vijay Nambisan Fellowship for poetry.

An ensemble of impressionistic poems, Annus Horribilis deals with the violence of thinking, alone. The voice in these poems cover a range of subjects, such as mental health, drug use, relationships, family, friendship, external disintegration, the labour of loving, being loved and of caring.